Advertising Distributors of America

Specialized Personalization

In a fast moving world of evolutionary scientific breakthroughs, print continues to hold court as the primary means of communication between the business community and their client markets. From B-2-B to B-2-C, ADA prides itself in providing unique personalization opportunities on a variety of print formats proven to meet the requirements of today’s leading direct marketing organizations.

The yellow post-it notes on the adjoining photos illustrate the various areas that ADA personalized this particular mailing.

Utilizing high-speed inkjet expertise, as well as sheet fed and continuous form lasering technologies, ADA has forged a solid reputation for personalizing a variety of print configurations, ranging from one-to-one “match mailing” letter/envelope formats, to multiple insert envelopes, to self-mailers and postcards.

Who utilizes personalized

direct mail?

Certainly, any company or organization that seeks to initiate a stronger relationship with their audience in a swifter manner than generic mailings. Publishers, travel companies, financial companies, non-profit organizations, political organizations, religious organizations, and the list goes on.

Even a simple letter to your members, constituents, or donors, once personalized, becomes the most powerful connection you can make with your audience, short of sitting them down in front of you.

In the end, it’s one thing to reach out to your target market. It’s a whole different ballgame when you reach out and address them by their name. That’s where the connection really begins; that’s where your relationship with that recipient moves forward in high gear. And that’s how your organization can meet its goals.

At ADA, we sometimes feel like matchmakers in the way we facilitate budding relationships between our clients and their target market. Just one question needs to be asked…

When’s the wedding?

Label, Card and Security Seal Affixing

Quite often, in addition to name and address personalization, leading marketers are interested in employing additional marketing tactics in which to engage their recipients. Companies that engage in sweepstakes might utilize a variety of wafer seals as symbols of authenticity. Companies that engage in loyalty programs, such as industries like travel, retail, and financial institutions quite often utilize credit card formats or other similar vehicles to engage their recipients in a pro-active manner. Even if you’re interested in adhering a post-it note to the exterior of an envelope prior to mailing, ADA has the technology to see this through to your satisfaction.

In fact, ADA not only has the capability of adhering cards, labels and seals to letters and envelopes, but quite often, to personalize those tools with recipient names that hit the mark like very few other media vehicles are capable of accomplishing. We service the largest sweepstakes and marketing companies in the world with these services, and feel confident we can meet your needs here, as well.

Once again, in an increasingly competitive market, where striking a relationship with the consumer or target market becomes paramount, ADA is leading the way in bridging those opportunities of communication with its vast abilities in personalization technologies, and in a surprisingly affordable fashion.

We’ve managed to take the old axiom “it’s not personal; it’s just business” to a whole new level: “It’s personalized, and it’s good business!”

Digital Print Services

Using sheet-fed presses allows ADA and its affiliates to print projects from one to eight colors. We are well versed in the use of the latest papers and coatings to create the perfect printed piece every time.

We are versatile, managing the full spectrum of printing projects, including (but not limited to):

> direct marketing materials

> packaging

> annual reports

> corporate literature

> point-of-purchase displays

> hundreds of promotional items

Our versatility is your ticket to our one-stop-shop team process, which translates into better efficiencies, tighter controls, and maximum ROI. It’s just another example of ADA listening to its client’s needs, and taking action that impacts the bottom line.

Environment

“In this era of globalization, corporate responsibility is no longer merely about local labor issues, pollution control, or energy efficiency. Sustainable businesses are those that are helping find global solutions to our most pressing environmental and social issues.”

Ed Barker

Like our clients, we, too, are concerned about safeguarding our natural resources. For more than a decade, our close affiliates have been using soy-based and specialty inks, as well as more environmentally friendly coatings and equipment.

Since our affiliates are almost always certified as Forest Stewardship Council chain-of-custody companies, we feel confident that ADA is contributing to a friendly environmental logistics chain whereby the stringent standards for printed materials as formulated by the FSC are being met.

ADA will continue to press our resource vendors to participate in healthy environmental practices, not solely because of corporate responsibility, but also, because we are parents, and grandparents, and need to ensure that our children are afforded the same opportunities for a clean and safe world as previous generations.