FOR IMMEDIATE RELEASE
Jim Page, Leading USPS Official Joins ADA
Advertising Distributors of America, regarded as one of the founding fathers of the direct marketing industry, continues to experience significant growth, and to assist with its efforts, has brought onboard noted NY USPS Manager of Business Mail Entry Jim Page
Bohemia, New York – November 3, 2011 – Advertising Distributors of America (ADA), a leading marketing and lettershop organization since 1939, and well known for their extensive direct marketing work for organizations such as Publisher’s clearing House and Covenant House, was looking for a top postal expert; someone who knew the ins and outs of the US Postal Service, and could represent ADA’s interests as the company gears up for yet another exciting year of sustained growth.
Enter Jim Page, a lifelong Long Islander, and one of the most highly regarded managers of the entire USPS. Jim, who just happened to be retiring, was seeking an alliance with an organization like ADA. And so, a match was made. Jim, part of the Long Island District of the USPS for decades, led a unit that was consistently regarded by the Northeast AREA USPS as the top performing district in numerous categories for many years, including proficiency; revenue; and SOX compliance audits. In fact, Jim received numerous special achievement awards from the district office almost annually for his unit’s performance.
As Manager of Business Mail Entry, Jim had 90 direct reports. His responsibilities included overseeing 30 mail shop clients that have on-site acceptance (detached mail units). Specific responsibilities included:
USPS Revenue Protection
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Enforcing DMM (domestic mail manual) regulations
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Overseeing mail piece design regulations
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Responsibility for collecting postage revenue from these 30 mail shops, which cumulative totaled annually $700 million/yr.
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On-site staffing, such as mailing requirement clerks, etc and more
Said Jim “Direct marketing is welcomed in all homes, and is an essential communication tool of our nation. I hope to bring to ADA my knowledge of requirements; how the system works, and creating an even stronger bond between the post office and ADA. While ADA has been in business a long time, it is looked upon as an up-and-comer given all of the new products and services that ADA has recently come out with, and continues to bring to market. I’m excited to be a part of that growth.”
Matthew Michaelis, president of ADA said “we’ve known Jim for many years. I am very pleased to welcome him into our organization as Director of Postal Affairs, and know that his knowledge and experience will be a major asset for ADA for many years to come.”
Contact:
Media Relations
scott@go-ada.com
631-231-5700 x 301
FOR IMMEDIATE RELEASE:
73 Year Old Direct Marketing Company Winning VS. the Technological Revolution
Advertising Distributors of America, regarded as one of the founding fathers of the direct marketing industry, is experiencing significant growth, with paper products, due to the e-commerce revolution.
Bohemia, New York – September 1, 2011 - As the worldwide marketing community slowly evolves into a quasi-paperless industry, certain traditional direct marketing companies that rely heavily on paper products are nevertheless finding numerous sweet spots in which to grow their companies. Take Advertising Distributors of America, for example. Known to the industry as ADA (www.GO-ADA.com), the company is a leading lettershop, print, creative and fulfillment firm that has been in business since 1939, and which has found that niche markets have become not only door openers to expanded business, but substantial markets in their own right, working hand-in-hand with new communication technologies.
Matthew Michaelis, president of ADA since 2009 after working at the company for almost two decades, has seen firsthand the impact that niche markets provide for well-placed companies like ADA. “There was a time,” says Mr. Michaelis, “when products like billing statement advertising inserts and package advertising inserts were an entranceway into other core advertising contracts. Now, with the advent of e-commerce, billions of dollars of product is being shipped out to consumers. Our insert envelopes ride in those boxes.” Mr. Michaelis continued, “Billing statements to pay for those products are being sent to consumers in record numbers. Our inserts are enclosed in those billing envelopes. So as much as e-commerce and a paperless world seem to be on the rise, ironically enough, we’re riding that wave right along with them.”
ADA receives a good amount of its product and billing insert business from insert brokers and managers, who work closely with the host companies whose products or bills are being mailed out. These brokers know that ADA has a reputation as one of the best companies in its field, and funnel leading package insert programs to ADA such as Carol Wright, Dr. Leonard's, and many more. They strive to find the best freight and insertion rates for their clients, and count on ADA time and again. Yet with the same insertion technologies, ADA is able to service other marketing companies whose business continues to move forward year after year.
Says Mr. Michaelis, “We have for-profit clients, such as Publisher’s Clearing House, and non-profit clients such as Covenant House, that have been with us for over 30 years. We personalize mailings, insert multiple pieces in their envelopes, even affix various labels and seals through our special machinery, to get that finished PCH and Covenant House look. We’re a good partner—we keep our rates low, we meet our deadlines, and we go the extra mile to make our client’s mail programs successful.”
Going forward, ADA sees nothing but expanded opportunities for growth. ADA offers print, creative, list services, warehousing and pic-n-pac services, to name a few, in addition to alternative media. Yes, they are utilizing email blast programs as part of their service menu, but the established business of advertising insert programs and co-op mailings, which ADA provides to marketing companies of all sizes, are not likely to go away for a very long time.
“In another 73 years, I’m not sure what the landscape will look like,” said Mr. Michaelis. “But I’m willing to continue evolving right along with the e-commerce industry, and see where that road takes us. Hopefully, it’s going to be another great 73 years.”
Contact:
Media Relations
scott@go-ada.com
631-231-5700 x 301 |
